Method before momentum.
Aurentix was built around one idea: that good investigative reporting is judged by how well its claims hold up, not by how quickly it appears.
Where it started
Aurentix grew out of newsroom training sessions in Nairobi, where the same question kept surfacing: how do you know a claim is solid enough to publish? Early sessions focused on a handful of reporters working long-form investigations, and the checklist habit that came out of those sessions became the basis for the method taught today.
Over time the work expanded to cover image and video confirmation, and eventually to independent editorial review — reading a finished piece the way a careful editor would, line by claim.
The name reflects the aim: a steady, methodical process rather than a shortcut. Every service still comes back to the same habit — trace the claim, record the check, and say plainly what could not be confirmed.
Trace, don't assume
A claim is only as strong as the source it was first reported by. We push back to the origin rather than resting on a later summary.
Record everything
A verification that lives only in memory can't be defended later. Every check goes into a written log.
Say what's unconfirmed
Leaving out a claim that can't be supported is often the more honest choice than softening the wording around it.
Wangari Mutethia
Lead, Verification Method
Odhiambo Kiplangat
Image & Video Confirmation
Achieng Nyaboke
Editorial Review
Curious how the method might fit your own workflow? We're happy to talk it through.
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